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Norge Electronics Portugal

Norge Electronics, a large Scandinavian multinational which was sale, installation and maintenance of sophisticated equipment for textile manufacturers. The Portuguese subsidiary was the smallest subsidiary of Norge Electronics. The market in Portugal, most of Norge Electronics’ customers were in the northern part of Portugal. wedding dresses Also, the Norge’s high fees were one of customers’ considerations. However, Norge Electronics was focused on satisfy customers’ needs. Therefore, the profit and customer’s loyalty in Portugal were very high.

Portuguese subsidiary had 57 employees, 4 departments which were sales department, service and maintenance teams, customer controller department and administration department. Silva was the VP of HR in Norge Electronics Portugal. However, he wasn’t a technically HR manager. wedding gowns His title was Administrative Director; he was in charge of finance, control and accounting, personnel, legal and diverse administrative. Jorgensen was the managing director in Norge Electronics Portugal. He was more focused on customer services and build public relations and less focused on administration management. goddess wedding dresses Norge Electronics Portugal was faced some HR problems.

The problems in Norge Electronics Portugal are:

First, the VP of HR was not a professional personnel manager. Silva was Administrative Director, besides HR, Silva also needed to take responsibility on finance, control and accounting, legal and diverse administrative. Therefore, he couldn’t focus on HR.

Second, the managing director also didn’t focus on HR. Jorgensen spent more time with customers, and spent less time communicates with Administration department. It could cause administration department made decisions without consider more managing director’s opinions. Cocktail Dresses It also might cause administration decisions have conflict with company’s strategy.

Third, Silva’s “professionalized” HR management actions were not professional, it had many processes and complicated and imperfect. Such as, delay the payment of the month’s expense reimbursement claims and the 14th salary if documents were late. It caused employees had dislike for the HR actions. Also, the grading system might cause the competition and conflict between employees. designer wedding dresses It might cause the work environment disharmony.

Forth, the service and maintenance teams had different workload. One of team was traveled more than other teams. According to the case, the service and maintenance teams’ director, Fonseca mentioned, Team N2 was travel too much. Most of Norge’s customers were in northern part. If team N2 travel too much and can’s satisfy customers’ needs. The loyalty will reduce.